It wasn't so long ago that wedding films consisted of a few VHS tapes that would sit in the cabinet next to the TV, collecting dust year after year. But these days, social media -- like Facebook -- has made wedding videography a very public part of your wedding. When brides and grooms post their films, they can get a few thousand views overnight.
So how does one go about picking a wedding videographer? After all, does anyone really hire a videographer more than once in a lifetime? Unlikely. It's the kind of purchase that matters a lot but doesn't allow for the consumer to test different companies. It's one and done.
Here are a few things to consider when you're shopping for a wedding videographer:
1. Be suspicious of online reviews. Sites like WeddingWire and TheKnot have very lax security on their sites, allowing videographers to fabricate their own reviews. A good way to tell if a review is legit is if a reviewer has multiple reviews, especially for other products like caterers, florists, and DJs. Be suspicious of an anonymous reviewer who only reviewed the videographer. There is one exception to this -- Yelp. They have pretty good security on their site, ensuring that reviews are legitimate.
2. Ask potential videographers a few important, verifiable questions. What type of training did they receive? Was the training academic in nature or more of a hobby? How many weddings has the videographer shot? What makes their services better than cheaper videographers?
3. Ask to see recent films. If a videographer shoots forty films per year, then he or she probably only posts a small fraction of them online. In fact, you might be looking at films that were shot a few years ago -- and they might be the exception to their general style and quality. Ask for links to their most recent films. If they refuse, move on.
4. Reflect on whether you want a buddy or a silent camera in the background. Most wedding videographers -- and photographers for that matter -- can be separated into two camps: You have your extroverted, talkative, very in-your-face types, and then you have your quiet, introverted, almost invisible teams. At Nice Shot Films, we tend to be the later. At the end of a wedding, I take it as a compliment when the bride says, "Wow, I didn't even notice you were there most of the day." Take a moment to consider what type of presence you want during the day, and then ask potential videographers how they tend to work.
5. Lastly, ask yourself if you like the design and general aesthetics of the videographer's website. As a videographer myself, I can tell you that takes a ton of work and a ton of decisions to create and maintain a website. The end products tend to be pretty good reflections of the videographers who build them. So, if you don't like how the website looks, then you're probably not going to like how your films feel when they're all done.
Best of luck in finding your ideal wedding videographer! And drop us a question in the comments if there's anything that we didn't cover.